The Book's Companion Playbook

Subtract to Ship: MDR

The MedTech Founder's Regulatory Playbook

All 20 worksheets from the book, exactly as printed. Free PDFs, direct downloads, no email required.

Or pick a single worksheet below.

About the Book

Most medical devices don't fail in the lab. They fail in regulation.

The money runs out, the timeline quietly doubles, and a product that works perfectly sits on a shelf without CE marking. The pattern is always the same. And it is entirely preventable.

The founders who survive MDR don't outspend the regulation. They subtract. They cut the documentation they don't need, the consultants who slow them down, and the features that complicate classification without improving patient outcomes. They get the business model right before the first euro goes to regulatory work. That is the methodology behind this book.

Twenty chapters. Twenty playbook templates. The complete path from "Is this even a medical device?" to post-market surveillance, built on 50+ real certifications from both sides of the audit table.

You will walk away knowing whether any regulatory consultant you hire is competent. Before you write the first check.

Felix Lenhard

Innovation Strategist and Product Builder. 100+ startups coached to market, 12 products shipped to 50+ countries with zero returns.

felixlenhard.com
Tibor Zechmeister

Notified Body Lead Auditor with 50+ MDR certifications, #2 MLVX100 Top Voice and Austrian State Prize Winner.

About Tibor
Part 1

The Device Decision

Before you regulate: is this a medical device, and does the business work?

Chapter 1 · Worksheet

Is Your Product a Medical Device?

Determine whether your product falls under MDR scope before you commit resources to certification. Complete it honestly: ambiguity here costs years downstream.

Chapter 2 · Worksheet

MedTech Product-Market Fit

Test whether real customers will pay for your device before you spend a single euro on regulatory work. Every field asks for answers grounded in real conversations, not assumptions.

Chapter 3 · Template

The MedTech Napkin Test

The one-page business model test for MedTech startups, filled with real numbers from your Chapter 2 research. If the math does not fit on a napkin, you are overcomplicating it.

Chapter 4 · Template

Decision-Making Unit (DMU) Diagnostic

Map every person involved in buying your device before you spend a euro on sales. Complete one DMU map per target customer type, filled from real conversations, not assumptions.

Part 2

Landscape & Classification

The two decisions that set your entire regulatory path.

Chapter 5 · Worksheet

Intended Purpose & Regulatory Landscape Map

Draft the intended purpose statement that drives your classification, conformity assessment procedure, clinical evidence strategy, budget, and timeline. Two weeks of careful work here saves two years of regulatory rework.

Chapter 6 · Worksheet

Device Classification & Conformity Assessment Procedure

Walk through every classification rule in MDR Annex VIII systematically, with your intended purpose from Chapter 5 in hand. Do not skip rules that seem irrelevant: the strictest applicable rule wins.

Part 3

Build the System

Team, quality management, and documentation that auditors can navigate.

Chapter 7 · Template

Team Competence Gap Analysis

Map your team against MDR-required roles and assess actual competence, not CVs or job titles. If you cannot verify competence through specific questions and evidence, mark the gap.

Chapter 8 · Checklist

QMS Setup from Scratch

Set up your quality management system from day one with a six-month build timeline. Start with the five core elements, then expand: a lean QMS that describes your real company beats a 500-page template with your name pasted on it.

Chapter 9 · Template

Technical Documentation Architecture & Traceability Matrix

Build the skeleton first, then fill it. This template gives you the Annex II folder structure, the document ID system, and the traceability matrix format your auditor expects.

Part 4

Evidence & Certification

Clinical strategy, the right Notified Body, and staying agile on the way.

Chapter 10 · Template

Clinical Evidence Strategy Decision Tree

Walk through this decision tree before committing budget to clinical evidence. The difference between the cheapest pathway and the most expensive is a single strategic decision, so exhaust every alternative before defaulting to clinical investigations.

Chapter 11 · Template

Notified Body Selection Framework

Treat Notified Body selection as a strategic decision, not an administrative checkbox. This five-variable framework separates the right partner from an 18-month detour.

Chapter 12 · Worksheet

Two-Phase Approach: Phase Assessment & Transition

Determine whether you are in Phase 1 (research: does this work?) or Phase 2 (medical device development: can we certify this?) and plan the transition. Starting Phase 2 too early wastes years on premature documentation.

Part 5

To Market and Beyond

What you may say before CE, and what you must run after launch.

Chapter 13 · Checklist

Pre-Marketing Compliance Audit

Audit every piece of customer-facing content your company has produced. Your Notified Body will look up your company during the audit, and any claim that exceeds your technical documentation is a nonconformity finding.

Chapter 14 · Template

Post-Market Surveillance System Setup

Design your post-market surveillance system during development, not after launch. This template covers the five components of a lean PMS setup, the one regulatory obligation that doubles as free market research.

Chapter 15 · Template

Reimbursement & International Expansion Planner

CE marking does not equal reimbursement, and it does not equal global market access. Separate the three tracks and build a realistic expansion sequence before telling investors about your international plans.

Chapter 16 · Template

Product Modification Assessment & Change Control

Every product change is a regulatory event. Assess whether a modification is significant (requiring Notified Body involvement) or non-significant (internal change control), and plan for change at the development stage.

Part 6

Ship Lean

AI, budget, partners, and the 90-day plan that pulls it all together.

Chapter 17 · Checklist

AI Usage Safety Protocol for Regulatory Work

AI saves serious time on structured regulatory tasks, but it hallucinates in ways that look perfectly credible. This protocol makes sure AI output is verified before it enters your regulatory documentation: AI flags, the expert adjudicates.

Chapter 18 · Template

MDR Budget, Timeline & Resource Planner

Plan with real numbers from real conversations with regulatory consultants, Notified Bodies, and test labs. Apply the Double-It Rule to every estimate; this may become the most referenced page in your regulatory planning.

Chapter 19 · Template

Regulatory Partner Evaluation Scorecard

Score potential regulatory partners against five criteria. All five must pass: a partner with perfect qualifications who does not understand startup constraints will give you advice you cannot afford to follow.

Chapter 20 · Template

The MDR Survival Checklist: Your Next 90 Days

The master execution checklist. It compresses the book's 52-week roadmap into your immediate next 90 days, the foundation phase that determines everything, with each item traced to a specific chapter.

The playbook is hosted by Zechmeister Strategic Solutions, the MedTech regulatory consultancy of co-author Tibor Zechmeister.

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